(Photo courtesy: Carpet Masters of Colorado).

For the past five years, homeowners favored hard-surface flooring throughout their homes but in 2024, they’re expected to want something a little cozier.

“The last couple of months I’ve been meeting customers who are saying they don’t like the coldness of hard surface flooring and want something more comfortable and soft,” said Aidan Rosenau, marketing manager for Carpet Masters of Colorado in Longmont. “I predict that over the next several years, we will see many people go back to having more carpet in their homes.”

Carpet Masters of Colorado, founded in 1988, sells a variety of premier floor coverings for residential and commercial customers, including carpet, hardwood, luxury vinyl tile, luxury vinyl plank, vinyl composite tile, sheet vinyl and laminate. 

Initially, Carpet Masters saw customers choose hard surface flooring over carpet, going for materials like LVP, an affordable option that has the appearance of hardwood and is waterproof and scratch-resistant. But then they found that hard surfaces have some disadvantages. 

“It can be very uncomfortable to stand and walk on a hard surface all day, especially for those who suffer from existing foot issues or those who stand and walk a lot at work,” Rosenau said. “Carpet has some advantages over LVP. Carpet offers warmth and comfort that tile, LVP and hardwood can’t provide.” 

Carpet holds in heat and absorbs sound better than hard surfaces, which reflect sound and can cause a space to be louder and have more echoes. Carpet is ideal for bedrooms, living rooms, hallways and stairways, but not in bathrooms, kitchens and dining rooms, where hard surfaces are a better option since they can be easily cleaned and are able to recover from spills and heavy dirt.

(Photo courtesy: Carpet Masters of Colorado).

When selecting carpet, customers are trending toward warm tones in 2024, the same as 2023, Rosenau said.

They are opting for browns, beiges and tans over grays, especially cool, blue-toned grays, as well as whites, which are hard to keep clean. They’re also going for large, bold patterns and fun colors for a room or places like stairs to add a design element, a trend Rosenau saw start about three years ago. They might pick carpet, a runner or stair treads, which help decrease the slipperiness of the stairs and show off the hard surface, while adding a style element, she said.

“The stairs are a really good place to add a pop of color and pattern and show off a nice staircase,” Rosenau said. “It adds a fun element to the design.”

Popular for stairs is blue and geometric patterns, like chevron or zigzag, diamonds, linear and squares. The patterns can come from colors or how the carpet is woven so that the loops are at different heights to create texture.

Another trend is opting for speckled carpet over solid colors and sheered carpet, a soft surface that’s uniform in height and looks similar to a hard surface with its clean, flat lines.

“It’s just more forgiving to have speckled carpet with multiple colors rather than one flat, solid color,” Rosenau said. “It helps hide stains or dirt that might happen over time.” Aleana Kincaid, office manager at Aesthetic Flooring & Hard Surfaces, Inc. in Longmont, finds that residential customers are opting for carpet in their bedrooms and LVP in the rest of their homes. The company, in business for about 20 years, sells residential and commercial flooring, including carpet, LVP, hardwood, tile and concrete polishing and epoxy.

(Photo courtesy: Carpet Masters of Colorado).

“I haven’t noticed carpet making a huge comeback,” Kincaid said. “Really, it’s more LVP.”

When customers opt for carpet, they are selecting it for the softer feel and the warmth it adds to a home, since hard surfaces are cooler to the touch, Kincaid said. They tend to select two-tone carpet designs, favoring neutrals, tans and browns with black accents instead of grays, she said. 

“Otherwise, a hard surface is easier to clean. It’s going to last longer usually,” Kincaid said. “It tends to hold up better than carpet (due to) stains, that kind of thing. It’s easier to maintain.” 

Rosenau recommends before installing carpet, making sure the color selection is desirable. The color of the entire carpet will look a little lighter than the swatch, so it’s best to select something one shade lighter, she said.

“It’s sort of a trick of the eye. The smaller it is, the darker it looks,” Rosenau said. 

Another thing to consider is the paint color of a room and making sure the undertones, such as a green or pink, match that of the carpet.

“Look at samples in different times of the day,” Rosenau said. “The color will look different depending on how the sunlight hits it. Make sure you love the color.” 

By Shelley Widhalm, Longmont Magazine
Photos courtesy: Carpet Masters of Colorado